Understanding The Importance of Social Media Marketing
With individuals spending up to 3 hours a day on social media platforms, it should be of no surprise when I say that Social Media is now one of the most crucial parts of a Digital Marketing Strategy. If you’re not utilising Social Media as part of your marketing strategy, you are missing out on an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.
Improved Brand Awareness
If your target demographic uses social media, you should be using it to target them. By having a strong and consistent presence on various social media platforms, you are ensuring that you are always front of mind for your potential consumers. Marketing efforts on social media will greatly increase your brand visibility and furthermore increase your customers’ user experience.
As far as advertising and marketing strategies go, social media marketing is probably one of the most cost-effecting ways of marketing your business. At the moment, even with paid social media advertising, it costs on average $2.20 to reach 1,ooo people. Yes, these people may not act on your ad or offer right away, but they are being exposed to your brand and when they’re ready to make their purchase, your brand will be a known contender.
Improved Brand Loyalty
When you have a social media presence, you make it easier for your customers to find you and connect with you. I know for a fact that I ‘Insta-Search’ labels and restaurants as soon as I hear about them. It’s the perfect opportunity to build a trusting relationship with your customers. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.
One of the best ways to find the needs and wants of your customers without directly communicating with them is Marketplace awareness. By observing the activities on your profile, you can see customers’ interest and opinions that you may not have know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.
One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
Google’s algorithms keep changing and social media presence is becoming a vital factor in calculating rankings. It is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity and integrity.
It not by chance that some of the strongest brands have an incredible social media presence. A strong and regularly revisited social media strategy will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition on social platforms is increasing every day, don’t let them steal your customers. The sooner you start, the sooner you will see results, and lucky for you, I know exactly how to get it done – so reach out and I’ll be happy to help!