We all know how valuable social media marketing is as part of both your marketing and overall business strategy, but do you know how to go about setting tangible social media goals? Fear not as we have the answers

I have compiled the 8 most frequently asked and most important questions regarding social media, algorithms and cutting through the noise and answered them to help you wrangle that unpredictable IG monster!

If you’re feeling restless and unsure about your marketing efforts, you’re not alone. If you haven’t developed a marketing plan for the year, fear not! Now is actually the best time to gather your thoughts and your data and prepare yourself for your most successful year yet!

With individuals spending up to 3 hours a day on social media platforms, it should be of no surprise when I say that Social Media is now one of the most crucial parts of a Digital Marketing Strategy.

Influencer Marketing is the latest buzz-term but what is it really and how does it work? Is it something you should be considering and what should you expect?

It’s a tale as old as the internet itself, your website looks great, you’ve ensured it’s filled with great content and that it’s always current, in fact, you’d go as far as saying that it blows your competitors website right out the water – how and ever you just aren’t getting what you need from it. The enquiries or sales you need just aren’t coming through, so you sit there wondering whether anyone is even interested in what you’re providing.

Content comes in many forms but blogging is the cornerstone of content marketing! It is the ‘magic pill’ that can open your business up to new opportunities almost immediately.

There is a myriad of marketing mediums available to businesses. The struggle lies in differentiating between those that are necessary for growth and success and those that are simply luxuries. 

Small business owners are beginning to understand the importance of the digital world and social media marketing. It’s no secret that marketing is likely to become much more analytical and broad over the next 12 months. Businesses that use social tools as part of their marketing strategy and track their leads will make the biggest strides over their competitors.